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Latest posts

How Building an Employer Brand Attracts Top Marketing Talent

Teaser

Hiring advice

Content Type

Articles

Publish date

03/20/2025

Summary

Attracting top-tier marketing talent is challenging. The best candidates often have multiple options, allowing them to pick out a company they would feel proud to work for. This is where the power of

Teaser

Explore what employer branding is, and how you can build a brand that speaks to top marketing talent.

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Two animated business people shaking hands
Hiring a Marketing Manager: How to Find the Perfect Fit

Teaser

Hiring advice

Content Type

Articles

Publish date

03/20/2025

Summary

Hiring a marketing manager is no small task. Marketing plays a pivotal role in any business, and the right hire can send both brand perception and revenue on an upward trajectory. From campaign execu

Teaser

Take a look at how to hire a marketing manager, the key things to look out for and why partnering with EMR is the key to finding the perfect candidate.

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Employer NI & Hiring in Marketing: The Trends Business Leaders Need to Watch

Teaser

Hiring advice

Content Type

Articles

Publish date

03/05/2025

Summary

With Employer National Insurance (NI) contributions set to rise in 2025, businesses must rethink their hiring strategies, particularly in marketing, where agility and cost-efficiency are key. Hiring d

Teaser

With Employer National Insurance (NI) contributions set to rise in 2025, businesses must rethink their hiring strategies, particularly in marketing, where agility and cost-efficiency are key.

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What is a Fractional CMO, and Does Your Business Need One?

Teaser

Hiring advice

Content Type

Articles

Publish date

02/28/2025

Summary

Does your business need expert marketing leadership but isn’t ready for a full-time hire? A fractional Chief Marketing Officeer (fractional CMO) could be the perfect solution. Offering strategic guid

Teaser

In recent years, the idea of the Fractional Chief Marketing Officer (FCMO) has risen in popularity. What does an FCMO do and could your business benefit from one? FCMO is a senior marketing professional who operates on a part-time or temporary/contract basis, serving multiple clients or businesses concurrently.

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Mal Galuszczynska

by

Mal Galuszczynska

Mal Galuszczynska

by

Mal Galuszczynska

The Rise of Purpose-Driven Marketing: Why 2025 Will Be the Year of Authenticity and Brand Value

Teaser

Industry news

Content Type

Articles

Publish date

01/30/2025

Summary

In recent years, consumer expectations have shifted significantly, with individuals increasingly seeking brands that embody authenticity, transparency, and social responsibility. This change in consum

Teaser

In recent years, consumer expectations have shifted significantly, with individuals increasingly seeking brands that embody authenticity, transparency, and social responsibility.

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2025 Marketing Trends: How AI and Automation Are Shaping the Future of Customer Engagement

Teaser

Industry news

Content Type

Articles

Publish date

01/24/2025

Summary

AI and automation are no longer optional extras for marketers, they’ve become essential tools in navigating today’s competitive marketplace. As these technologies redefine the standards of efficiency,

Teaser

AI and automation are no longer optional extras for marketers, they’ve become essential tools in navigating today’s competitive marketplace.

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2025 Skills Forecast: What Top Employers Are Looking for in the Marketing Talent of Tomorrow

Teaser

Career advice

Content Type

Articles

Publish date

01/03/2025

Summary

As 2025 approaches, organisations are focusing on professionals who combine technical expertise, strategic thinking, and adaptability. For marketers refining their skills or employers aiming to build

Teaser

As 2025 approaches, organisations are focusing on professionals who combine technical expertise, strategic thinking, and adaptability.

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Case for Going Contract: Flexible Solutions to Keep Projects on Track When Permanent Hiring Slows

Teaser

Hiring advice

Content Type

Articles

Publish date

01/02/2025

Summary

Hiring in today’s unpredictable job market isn’t without its hurdles. With economic uncertainty, constrained budgets, and shifting business priorities, hiring managers are often forced to make tough c

Teaser

Hiring in today’s unpredictable job market isn’t without its hurdles. With economic uncertainty, constrained budgets, and shifting business priorities, hiring managers are often forced to make tough calls.

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How to Hire the Right Marketing Director: A Guide to Securing Top Talent

Teaser

Senior appointments

Content Type

Articles

Publish date

12/13/2024

Summary

Hiring a Marketing Director is one of the most critical decisions your business can make. This senior leadership role goes beyond managing marketing strategies. The right Marketing Director will align

Teaser

Find the right Marketing Director for your company with proven hiring strategies, from defining the role to partnering with an executive search agency to secure top talent.

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Leading Through Disruption: Key Skills Senior Marketers Need to Master for 2025

Teaser

Career advice

Content Type

Articles

Publish date

12/09/2024

Summary

With 2025 fast approaching, senior marketers find themselves in a whirlwind of technological advancements, changes in customer behaviours, and ongoing global disruption. Success is not easy to come by

Teaser

With 2025 fast approaching, senior marketers find themselves in a whirlwind of technological advancements, changes in customer behaviours, and ongoing global disruption.

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