Industry news

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In recent years, consumer expectations have shifted significantly, with individuals increasingly seeking brands that embody authenticity, transparency, and social responsibility.

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AI and automation are no longer optional extras for marketers, they’ve become essential tools in navigating today’s competitive marketplace.

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Social media has evolved beyond just connecting people—it's now a vital part of how we shop online.

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In the world of B2B marketing, traditional tactics, such as direct sales, trade shows, and formal content like white papers and case studies, have long dominated.

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In the professional services sector, staying competitive requires more than remaining current with the latest technological advancements.

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TikTok has emerged as a game-changer in digital marketing. Its short-form videos and vast user base offer brands a unique opportunity to engage with consumers. One of the most significant developments in this space is the arrival of TikTok Shop, which enables users to purchase products directly within the app. Coupled with the rise of influencer marketing, TikTok Shop is revolutionising the retail industry.

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The recruitment industry has experienced seismic shifts in the last few decades. With technological advances and changes in the workforce landscape, client expectations have evolved significantly.

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Recently the charity sector has found itself facing unprecedented challenges influenced by the cost of living crisis. Donations have taken a big hit, making it essential for charities to cut costs while also maintaining high-performing marketing teams to maximize their efficiency.

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The growth of online and app-based investing over the last few years is changing traditional marketing career paths within financial services. We asked our Financial Services consultant Stephen to shine a light on this trend and what this means for marketers within this industry.