CRM Manager

A B2C financial services provider based in London is seeking a CRM Manager to design and implement the CRM / cross-sell strategies for the bank itself and partner channels.

Responsibilities:

• Take ownership of the Salesforce Marketing Cloud platform, ensuring optimal utilization.
• Provide guidance to partners, helping them achieve their desired KPIs.
• Conduct regular review meetings with partners, ensuring alignment on goals and strategies.
• Contribute to the strategic direction of the company's Marketing CRM efforts, ensuring alignment with broader marketing and business goals.
• Identify opportunities to enhance customer segmentation, targeting, and engagement strategies within the Marketing CRM.
• Supervise email and push notification communications, ensuring timely, relevant, and personalized outreach.
• Ensure all CRM activities comply with privacy regulations and best practices.
• Building, nurturing and influencing strategic marketing relationships with Partners.

Requirements:

• B2C financial services / insurance experience is preferred but other B2C channels would be considered.
• Previous CRM experience in a fast-paced start-up/ scale-up environment is preferred.
• Hands on and strategic experience in CRM, with a proven track record of designing and implementing successful campaigns and automated journeys.
• Working knowledge of Salesforce Marketing Cloud or similar CRM software.
• Significant proven experience in integrated loyalty and retention marketing campaigns and activity across all aspects of the marketing mix, above and below the line.
• Analytical mindset with the ability to derive actionable insights from data.
• Strong project management skills and ability to manage multiple projects simultaneously.
• Ideally educated to degree level.
• Educated to degree level or equivalent.
• Please do not apply if you are on a Tier 3 visa.

£70-80,000 Base Salary + Bonus

3-days in the office