Marketing Manager

A financial B2C provider is seeking a Marketing Manager to implement the B2C marketing & digital to drive leads so the business can achieve it's 2024 strategy.

B2C Financial Services essential.

Responsibilities:

• Build a close working relationships with internal stakeholders supporting the marketing team. This includes digital marketing, CRM activities, PR, video content, product and market analysis, literature, presentations, digital, social to drive leads.
• Assist with managing PPC campaigns and related activities including managing landing pages, keyword research.
• Keep all content updated on the website
• Prepare all external communications including mailouts, blogs and content for all partners.
• Social media management for LinkedIn and Instagram and potential future social media platforms.
• To ensure that marketing communications (website, leaflets, newsletters, advertising, press releases, market research and reports) are aligned with company principles.
• Deliver and execute the marketing strategy that is client focused, meets business objectives and is delivered on time and within budget.
• Proactively develop and drive marketing activity to support key business areas leveraging insights from client and competitor research along with building on previous learnings and recognising market developments.

Requirements:

• 4+ years B2C financial services experience is essential.
• Ability to design and implement multi-channel campaigns to drive high quality leads.
• Good numerical, written, and creative communication skills with strong attention to detail and ability to work to tight deadlines.
• Ability to undertake basic data analysis and compile reports on key metrics.
• Experience of using CMS, in particular WordPress, and marketing automation software would be advantageous but training will be provided.
• Research skills and the ability to communicate to various stakeholders and across different platforms.
• Ability to understand and analyse market trends.
• Please do not apply if you require sponsorship.