Paid Search Manager

Paid Search Manager

Salary £45,000

Hybrid working 2 days a week - Putney/Kings Cross Location

Working for a large global retailer they pride themselves on putting customers first and by doing the right thing. As a leader in their field, they are seeking a talented Paid Search Manager to join their team and play a key role in driving customer acquisition and retention.

Key Responsibilities:

• Collaborate with the Senior Paid Search Manager to implement a 3-year paid search strategy aligned with company KPIs and business goals.
• Lead, mentor, and develop a high-performing Paid Search team, ensuring the production of top-quality work.
• Take ownership of Paid Search and shopping (including CSS) for all TFG brands across multiple territories.
• Conduct daily analysis and optimization of campaigns, managing bids and budgets, and leveraging bidding strategies.
• Identify opportunities for creating and expanding campaigns, ad groups, and keywords.
• Work closely with feed providers to optimize feeds for third-party partners.
• Execute test and learn plans to enhance performance and improve key business KPIs (CPA, CR, £ per buyer, profitability).
• Collaborate with the Senior Paid Search Manager on budget management and forecasting.
• Generate regular reports in coordination with the insights team to measure performance against business KPIs.

Qualifications:

• Proven experience as a Paid Search specialist, particularly in managing Paid Search for global ecommerce retail businesses.
• Extensive proficiency with paid search platforms including Google, Bing, and Bid Management Platforms. Google Adwords certification is a plus.
• Hands-on expertise in setting up and managing campaigns, with the ability to identify issues and implement changes.
• Prior experience managing and optimizing product feeds, with a focus on feed maintenance.
• Knowledge of Google Ad scripts and the ability to build custom scripts tailored to business requirements is advantageous.
• Demonstrated track record of managing large account budgets (6-7 figures).
• Highly analytical with a passion for data and analytics.

If you thrive in a fast-paced environment and are committed to driving results, we invite you to apply for this exciting opportunity.