Marketing Copywriter

A global B2B insurer is seeking a Marketing Copywriter to lead the creation of content across a number of channels.

Responsibilities:

• Work internally to develop go-to-market strategy to develop messaging for the new 2025 brand line
• Develop engaging copy for a variety of marketing materials, including web content, blog posts, email newsletters, social media posts, and print collateral.
• Help develop the marketing strategy with senior managers
• Work with marketing to develop clear, persuasive, and engaging copy for a variety of marketing materials, including web content.
• Support the Bid Management team with the drafting relevant sections of RFP response documents.
• Collaborate with the marketing team to create campaigns that align with brand voice and marketing goals.
• Optimise SEO to enhance online visibility and drive traffic to website.
• Monitor and analyse content performance metrics to refine messaging and improve engagement.
• Manage 1 member of staff.

Requirements:

• B2B insurance experience is desirable however B2B financial services experience will be considered
• Strong copywriting skills to effectively communicate brand message
• B2B Digital Marketing (Digital Media Advertising, SEO, Google Analytics)
• Understanding of search industry best-practices with the ability to effectively benchmark keyword portfolios.
• Knowledge of digital marketing platforms, tools, and technologies (Google Analytics GA4, Google & BING Ads, Meta Business Suite & Facebook Ads Manager, Microsoft Dynamics, Power Bi)
• UK experience is essential