How to Attract Top Communications Talent: Ten Tips for Success

Attracting the best comms talent could be the difference between an articulate, thriving business and one that struggles to get its message across. Whether it's public relations, internal communications, or digital media, the right professionals can elevate your company's presence and effectiveness.

Ten tips to attract the best in the business

Here are ten tried and tested strategies to help you attract the brightest and the best in your field.

1. Showcase Your Company Culture

Top communications professionals are drawn to organisations with a vibrant and inclusive culture. So, use your website and social media to highlight your company's values and team dynamics. Employee testimonials and behind-the-scenes content will give potential candidates a glimpse of what it's like to work with you.

2. Provide Competitive Compensation and Benefits

Benchmark your compensation packages so they are competitive within the industry. Talented communications experts know their worth and will be attracted to roles that offer a good salary and comprehensive benefits such as health insurance, retirement plans, and professional development opportunities.

3. Offer Clear Progression Paths

Comms professionals often seek roles that offer growth and advancement. Outline clear and direct career paths within your organisation and communicate these during recruitment. Highlight employee success stories of advancement within the company to give credibility to your words.

4. Leverage Employee Advocacy

Use your current employees as your mouthpiece, as they could be your best recruiters. Encourage them to share job openings on their personal networks and give them the tools to become brand ambassadors. Incentivise referrals to tap into networks that might not be accessible through traditional recruiting channels.

5. Emphasise Flexibility and Work-Life Balance

The modern workforce values flexibility more than ever. Offer remote work options, flexible hours, and a supportive work-life balance. These perks are increasingly important and can be a deciding factor for top talent.

6. Invest in Professional Development

Top comms professionals will want to keep their skills sharp. Offer regular training opportunities and access to industry conferences and courses with all expenses paid. This will attract, retain, and develop talent by fostering continuous growth.

7. Create Compelling Job Descriptions

Your job descriptions should be engaging and reflective of your company's voice. Clearly outline the role's responsibilities, required skills, and what makes your company unique. Use this as an opportunity to market your company to potential candidates.

8. Utilise Social Media and Online Presence

Be active on social media platforms where communications professionals are likely to engage. Share industry insights, company achievements, and content that reflects your company's personality. A robust online presence will help attract candidates who align with your company's values and mission.

9. Partner with Universities and Professional Associations

Build relationships with universities and professional associations. Offer internships, sponsor events, and participate in career fairs. These 

partnerships can help you identify and attract emerging talent early in their careers.

10. Implement a Robust Onboarding Process

First impressions matter. Ensure your onboarding process is thorough and welcoming. Help new hires integrate smoothly into your company culture, understand their roles, and feel valued from day one.

Follow these simple recruitment strategies, and they will come

By fostering a positive company culture, offering competitive benefits, and investing in professional development, your organisation can position itself as an employer of choice.

Remember, the goal is to attract the best talent. But to get the most out of your comms talent, you must provide an environment where they feel valued and can contribute to your company's success.

For more expert advice about attracting the best talent in the industry, contact Tom Brockton at EMR.

Email: tom.brockton@emr.co.uk

Tel: 020 7850 6200 | DD: 020 7850 6139