Marketing Manager

A B2B financial services provider is seeking a Senior Marketing Executive to design and execute on and offline acquisition & retention campaigns.

Responsibilities:

• Work in partnership with your stakeholders to understand their requirements and challenges, and devise comprehensive marketing strategies to drive organic growth
• Develop integrated marketing campaigns for each, utilising a variety of channels, with the key objective of lead generation
• Manage a number of ongoing association, introducer and influencer partnerships, and seek out further suitable partnership opportunities
• Work closely with external digital agency to monitor and manage PPC campaigns
• Work closely with external SEO consultancy and internal Web Marketing team to continuously develop SEO strategy
• With an analytical mindset, gather data insights and report them to the management team on a regular basis in a clear, concise and consistent way
• Manage brands' marketing budgets and demonstrate clear ROI against activity
• Identify and implement new marketing trends, techniques and opportunities

Requirements:

• B2B marketing experience within the insurance sector is desired
• B2B marketing experience in financial services or wider B2B in other industries would definitely be considered
• Experience implementing and managing B2B marketing strategies and campaigns
• Strong digital marketing capability, including paid social & display as well as SEO and PPC
• Experience in building and managing multi-channel marketing campaigns including, but not limited to, content creation, email marketing, print and digital advertising, social media, influencer/introducer partnerships, and events
• Proficient with analytical tools and measurement of ROI
• Line management experience would be an advantage
• Experience of owning and leading marketing projects from scratch
• UK experience is essential.