Performance Marketing Specialist

Performance Marketing Specialist

London - Hybrid

£30,000 - £35,000

I have partnered with an exciting, rapidly growing beauty brand known for producing premium quality hair and skin care products that are affordable. As they continue to grow, and expand their reach globally, they are looking for an experienced Performance Marketing Specialist to join their team based in London.

As the Performance Marketing Specialist you will play a pivot role in the expansion of the brand's digital presence. Reporting directly into the Head of Global Marketing, you will deliver the paid media strategy and implementation, aligning with the global marketing strategy across key markets including UK, US and India.

Key responsibilities:

• Execute paid media (PPC) strategies across Google Ads, Meta Ads, and identify other opportunities, ensuring strong returns and scalability
• Build compelling as copy and implement all aspects of the advertising process
• Proactively update bids to increase ROI
• Manage global ad campaigns (UK/US/India) with a focus on scalability and efficiency
• Monitor and report on campaign performance, providing insights to inform future campaigns
• Leverage industry knowledge and experience to create relevant and impactful campaigns

Key skills:

• Proven experience implementing PPC campaigns in a digital marketing or performance marketing role, preferably within the beauty/cosmetics industry
• Knowledge of paid search ad platforms such as Adwords, Bing, Yahoo, Facebook, etc.
• Strong analytical and reporting skills, and knowledge of data analytics tools such as Google Analytics and Google Data studio
• Strong copywriting skills for creating compelling ad content

To be successful as the Performance Marketing Specialist you must be an excellent communicator, comfortable working in a fast-paced, hands-on environment.

This is an exciting opportunity for an ambitious Performance Marketing Specialist to join a fast-growing, global brand at ground level and contribute to their growth and continued success.