Jump to main content
Quick send CV Upload a brief

With the 2008 recession behind us and Brexit feeling like a distant memory we're now faced with another period of turbulence. Matt Stevenson speaks with interim marketers on a daily basis and has observed some interesting opinions on marketing in challenging times. After all, providing solutions in these types of environments is an interim professional’s sweet spot. So, what could the market look like in the coming months and could it provide more, not less, opportunities?

While there were many gloomy Brexit predictions, there were some feelings of positivity among the interim market and many expected to be kept busy with projects. At EMR we noticed a 36% increase in the number of interim Financial Services marketing jobs from 2017 to 2018, while permanent roles remained constant. Indeed, Financial Services marketers have had to be at the fore of Brexit predications for some time; our 2018 Market Trend & Salary Report found that 39% had prepared a Brexit marketing plan a year ago; the highest proportion of any industry.

Senior interim marketers are used to embracing change and are faced with differing challenges from project to project. Many of these professionals endured the financial crisis in 2008 and, while the parameters are different this time, their experience of making it through that period could be invaluable to some businesses now. In particular, smaller, start-up organisations with younger marketing functions may look to enlist the help of a senior marketer to advise on strategy and use their experience to help ride the rocky road that may be ahead. 

A new opportunity

Many organisations may consider creating interim roles as a strategy to navigate these unchartered waters. This could be in the form of new product development and while it can be costly, the reward for recognising future customers’ needs will pay off if successful. New product development will require testing and perhaps need individuals with specific experience gathered in alternative areas. As such, interim staff may be more attractive to businesses taking on this approach to lessen risk but also for seasoned advice.

There can be a risk in uncertain times that companies freeze permanent recruitment. If this persists as workload increases or natural attrition means vacancies arise, work can be dispersed amongst existing team members. We see many candidates unhappy in these situations who begin seeking a new role because they feel under-valued. Many employers fail to recognise the full effects that this has on their wider team. It’s an important time to be taking care of current permanent employees, appreciating their value and being highly conscious of workload. Smarter companies have chosen to mitigate the effects of this scenario by turning to mid-level interim marketers to cope with workload and provide additional support.

Even outside of uncertain times or general fluctuations to the market, there are many reasons why an interim marketer could be the solution you may be looking for. You can read the top six benefits for hiring interim and contract staff here.

How can EMR help you?

EMR has a dedicated interim recruitment team specialising in marketing, communications and digital jobs. If you are an interim professional looking for your next assignment then please get in touch. Equally, we would love to hear from you if you are a hiring manager and would like to understand more about the interim market and how they can be best utilised. Contact us here 

View our latest interim marketing jobs here

 

List #1

Related posts

How Building an Employer Brand Attracts Top Marketing Talent

Teaser

Hiring advice

Content Type

Articles

Publish date

03/20/2025

Summary

Attracting top-tier marketing talent is challenging. The best candidates often have multiple options, allowing them to pick out a company they would feel proud to work for. This is where the power of

Teaser

Explore what employer branding is, and how you can build a brand that speaks to top marketing talent.

Read more
Two animated business people shaking hands
Hiring a Marketing Manager: How to Find the Perfect Fit

Teaser

Hiring advice

Content Type

Articles

Publish date

03/20/2025

Summary

Hiring a marketing manager is no small task. Marketing plays a pivotal role in any business, and the right hire can send both brand perception and revenue on an upward trajectory. From campaign execu

Teaser

Take a look at how to hire a marketing manager, the key things to look out for and why partnering with EMR is the key to finding the perfect candidate.

Read more
Employer NI & Hiring in Marketing: The Trends Business Leaders Need to Watch

Teaser

Hiring advice

Content Type

Articles

Publish date

03/05/2025

Summary

With Employer National Insurance (NI) contributions set to rise in 2025, businesses must rethink their hiring strategies, particularly in marketing, where agility and cost-efficiency are key. Hiring d

Teaser

With Employer National Insurance (NI) contributions set to rise in 2025, businesses must rethink their hiring strategies, particularly in marketing, where agility and cost-efficiency are key.

Read more
What is a Fractional CMO, and Does Your Business Need One?

Teaser

Hiring advice

Content Type

Articles

Publish date

02/28/2025

Summary

Does your business need expert marketing leadership but isn’t ready for a full-time hire? A fractional Chief Marketing Officeer (fractional CMO) could be the perfect solution. Offering strategic guid

Teaser

In recent years, the idea of the Fractional Chief Marketing Officer (FCMO) has risen in popularity. What does an FCMO do and could your business benefit from one? FCMO is a senior marketing professional who operates on a part-time or temporary/contract basis, serving multiple clients or businesses concurrently.

Read more
Mal Galuszczynska

by

Mal Galuszczynska

Mal Galuszczynska

by

Mal Galuszczynska

The Rise of Purpose-Driven Marketing: Why 2025 Will Be the Year of Authenticity and Brand Value

Teaser

Industry news

Content Type

Articles

Publish date

01/30/2025

Summary

In recent years, consumer expectations have shifted significantly, with individuals increasingly seeking brands that embody authenticity, transparency, and social responsibility. This change in consum

Teaser

In recent years, consumer expectations have shifted significantly, with individuals increasingly seeking brands that embody authenticity, transparency, and social responsibility.

Read more
2025 Marketing Trends: How AI and Automation Are Shaping the Future of Customer Engagement

Teaser

Industry news

Content Type

Articles

Publish date

01/24/2025

Summary

AI and automation are no longer optional extras for marketers, they’ve become essential tools in navigating today’s competitive marketplace. As these technologies redefine the standards of efficiency,

Teaser

AI and automation are no longer optional extras for marketers, they’ve become essential tools in navigating today’s competitive marketplace.

Read more
2025 Skills Forecast: What Top Employers Are Looking for in the Marketing Talent of Tomorrow

Teaser

Career advice

Content Type

Articles

Publish date

01/03/2025

Summary

As 2025 approaches, organisations are focusing on professionals who combine technical expertise, strategic thinking, and adaptability. For marketers refining their skills or employers aiming to build

Teaser

As 2025 approaches, organisations are focusing on professionals who combine technical expertise, strategic thinking, and adaptability.

Read more
Case for Going Contract: Flexible Solutions to Keep Projects on Track When Permanent Hiring Slows

Teaser

Hiring advice

Content Type

Articles

Publish date

01/02/2025

Summary

Hiring in today’s unpredictable job market isn’t without its hurdles. With economic uncertainty, constrained budgets, and shifting business priorities, hiring managers are often forced to make tough c

Teaser

Hiring in today’s unpredictable job market isn’t without its hurdles. With economic uncertainty, constrained budgets, and shifting business priorities, hiring managers are often forced to make tough calls.

Read more
How to Hire the Right Marketing Director: A Guide to Securing Top Talent

Teaser

Senior appointments

Content Type

Articles

Publish date

12/13/2024

Summary

Hiring a Marketing Director is one of the most critical decisions your business can make. This senior leadership role goes beyond managing marketing strategies. The right Marketing Director will align

Teaser

Find the right Marketing Director for your company with proven hiring strategies, from defining the role to partnering with an executive search agency to secure top talent.

Read more
Leading Through Disruption: Key Skills Senior Marketers Need to Master for 2025

Teaser

Career advice

Content Type

Articles

Publish date

12/09/2024

Summary

With 2025 fast approaching, senior marketers find themselves in a whirlwind of technological advancements, changes in customer behaviours, and ongoing global disruption. Success is not easy to come by

Teaser

With 2025 fast approaching, senior marketers find themselves in a whirlwind of technological advancements, changes in customer behaviours, and ongoing global disruption.

Read more
View more