Charity, education & membership bodies salaries and market trends

What key trends have you witnessed in 2017?
2017 was a strong year for EMR in the charity, education and membership sectors. The UK continues to see record levels of students enter higher education, even as tuition fees have increased. Apprenticeships took centre stage with the introduction of the Apprenticeship Levy and whilst this didn’t dent university applications, there is heightened competition for student attraction. In the charity sector, government funding continues to fall, whereas public contributions and fundraising have risen. All of these factors have created a much more complex and competitive environment, so the need for marketing has never been higher.
There has been an increase in the number of candidates outside of the charity sector wishing to transfer their skills to give something back and be involved in a meaningful cause. Employers were more open to screening a more varied pool of candidates, so we saw more fluidity throughout this market.
Over the last year we saw an increase in insight and events roles across all sectors. Organisations are trying to understand their customers’ motivations and engage with them directly, in a bid to foster stronger long-term relationships and loyalty.
Universities and colleges were keen to hire candidates with strong web development and digital experience due to the increasing access to online courses and teaching forums.
What key trends do you expect to see over the next 12 months?
The higher education sector will continue to see a push in apprenticeships and many will look towards the large graduate recruiters to see how this will affect university applications. Budget limitations within the education market are also likely to continue in 2018, whilst the investment in digital training and digital marketing channels for schools, universities and colleges will increase. We predict there will be a high demand for creative and innovative candidates who can execute email marketing campaigns to support student attraction, as well as website development and content editors who can produce across websites, brochures, email and blog posts.
Institutions are increasingly focusing on customer experience and data analysis in order to aid product development and improve brand loyalty. Due to this, there will be demand for digital marketing experts, especially with analytics, e-mail, social and CRM skills.
What methods are companies using to attract and retain the top talent?
Organisations in this space don’t tend to compete at the top of salary brackets and they understand the need to invest in employee satisfaction as a whole. There has been an increase in flexible working hours and remote working options. A broader range of benefits on top of salaries and bonuses such as quarterly rewards and team incentives, including vouchers and weekend trips, have also retained strong candidates. In addition, companies are recognising the importance of using internal and external training in order to ensure marketers are continually learning and developing skills.
Do you anticipate any changes to permanent salaries and bonuses over the next 12 months?
We expect salaries to remain flat year-on-year, although the strongest candidates with in-demand skills such as data, digital and analytics will be able to stretch salary bandings.
Contract roles & day rates
In the consumer space, we saw a demand for short-term campaign and CRM professionals, as clients focus on consumer relationships and loyalty. Day rates for these roles vary depending on budgets and contract length, with campaign and brand managers earning between £250 and £350 per day. ‘Head of’ and Director level consumer specialists were being paid £450+ per day.
Contracting day rates typically mirror permanent salaries in the charity interim space. This means that fewer candidates opt to become interim specialists at the middle-management and junior end of the market, so it can be challenging to find candidates for £150-£250 per day.
Readd about Education, education, education… marketing?
Sign up for more insights

Related jobs
Salary
£75000 - £85000 per annum + Bonus + Benefits
Location
London
Job Type
Permanent
Discipline
B2B
Seniority
Manager
Salary
£80,000 - £99,999
Sector
Financial Services
City
London
Description
Campaign Manager - B2B Property
Reference
RPIT_1742993376
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
£60000 - £65000 per annum
Location
London
Job Type
Permanent
Discipline
Media Relations & PR
Work From Home
Work From Home
Seniority
Executive
Salary
£60,000 - £79,000
Sector
Agency
City
London
Description
EMR is working with a boutique PR & Communications agency in their search to hire a Senior Account Director.
Reference
SAD0131_1741949808
Expiry Date
01/01/0001
Author
Mark ChildsAuthor
Mark ChildsSalary
£30000 - £35000 per annum + Benefits
Location
Edinburgh
Job Type
Permanent
Discipline
B2B
Seniority
Manager
Salary
£30,000 - £44,999
Country
United Kingdom
Sector
Financial Services
Description
Marketing Executive - B2B Insurance
Reference
RPAI_1741787604
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
Up to £28000 per annum
Location
London
Job Type
Permanent
Discipline
Marketing (general)
Seniority
Assistant
Salary
0 - £29,999
Sector
Leisure Travel & Sport
City
London
Description
This is an exciting opportunity to work in a fast-paced, high-end industry, supporting a broad range of marketing initiatives
Reference
PR/132605_1741776711
Expiry Date
01/01/0001
Author
Rebekah CrampAuthor
Rebekah CrampRelated posts

Teaser
Hiring adviceContent Type
ArticlesPublish date
03/20/2025
Summary
Attracting top-tier marketing talent is challenging. The best candidates often have multiple options, allowing them to pick out a company they would feel proud to work for. This is where the power of

Teaser
Hiring adviceContent Type
ArticlesPublish date
03/20/2025
Summary
Hiring a marketing manager is no small task. Marketing plays a pivotal role in any business, and the right hire can send both brand perception and revenue on an upward trajectory. From campaign execu

Teaser
Hiring adviceContent Type
ArticlesPublish date
03/05/2025
Summary
With Employer National Insurance (NI) contributions set to rise in 2025, businesses must rethink their hiring strategies, particularly in marketing, where agility and cost-efficiency are key. Hiring d

Teaser
Hiring adviceContent Type
ArticlesPublish date
02/28/2025
Summary
Does your business need expert marketing leadership but isn’t ready for a full-time hire? A fractional Chief Marketing Officeer (fractional CMO) could be the perfect solution. Offering strategic guid
by
Mal Galuszczynska

Teaser
Industry newsContent Type
ArticlesPublish date
01/30/2025
Summary
In recent years, consumer expectations have shifted significantly, with individuals increasingly seeking brands that embody authenticity, transparency, and social responsibility. This change in consum

Teaser
Industry newsContent Type
ArticlesPublish date
01/24/2025
Summary
AI and automation are no longer optional extras for marketers, they’ve become essential tools in navigating today’s competitive marketplace. As these technologies redefine the standards of efficiency,

Teaser
Career adviceContent Type
ArticlesPublish date
01/03/2025
Summary
As 2025 approaches, organisations are focusing on professionals who combine technical expertise, strategic thinking, and adaptability. For marketers refining their skills or employers aiming to build

Teaser
Hiring adviceContent Type
ArticlesPublish date
01/02/2025
Summary
Hiring in today’s unpredictable job market isn’t without its hurdles. With economic uncertainty, constrained budgets, and shifting business priorities, hiring managers are often forced to make tough c

Teaser
Senior appointmentsContent Type
ArticlesPublish date
12/13/2024
Summary
Hiring a Marketing Director is one of the most critical decisions your business can make. This senior leadership role goes beyond managing marketing strategies. The right Marketing Director will align
.png)
Teaser
Career adviceContent Type
ArticlesPublish date
12/09/2024
Summary
With 2025 fast approaching, senior marketers find themselves in a whirlwind of technological advancements, changes in customer behaviours, and ongoing global disruption. Success is not easy to come by
Recently viewed jobs